1.

Front of house.

Your reception area is the first thing your customers will see, and the last thing. Make your best impression here and this will go a long way to building customer confidence. How many times have you sat in a shabby reception area and got a bad feeling about the company you may be dealing with? Start off on the right foot!

Your customers will appreciate their surroundings and less likely to quibble about costs if their experience matches your pricing.

2.

Quality.

Spend a little extra on the fixtures and fittings front of house and this too will support customer confidence. Keep furniture smart, on trend and above all, a good standard of quality that will make the customer feel at ease. Furthermore, the look that you have invested in will last much longer and look better for longer.

‍

3.

Design

A design that works will sit well with a potential customer, from the branding of your product to the overall look and feel to your premises. The overall picture of your premises must be consistent. Keep surfaces free of clutter and implement good housekeeping. This will keep attention on the design and branding of your company rather than unnecessary items and distractions in your high profile areas.

4.

Invest in back of house.

Would you take your customer a tour of your premises? If the answer is yes, then you will appreciate that staff areas will adhere to the same principles as front of house. Furthermore, staff morale is greater when there is investment in their workplace, and during the customer tour, this all adds to the feel good nature of your business. Again, implement good house keeping that will promote organisation and efficiency.

5.

Tell everyone. It's great PR for everyone to know that you are investing in your business and people. Let your customers know and invite them to your premises for a specific visit or an open day. Put on some food and give them the V.I.P. treatment in your newly refurbished premises.